PROFILE

ASAR is a luxury women’s demi-couture label founded by Design Director Nikeen Asar in 2019. The brand offers artfully crafted, contemporary, bridal looks. ASAR’s aesthetic is a feminine equilibrium of clean, sculptural lines and opulent baroque references. The label offers bespoke dresses made by hand in a London Atelier, whilst the Ready-to-Wear collection is entirely produced in Italy.

Nikeen Asar was born in England in 1982 and since an early age was passionate about fashion. After 14 years perfecting his art as a womenswear Designer, he realised his long term dream and launched ASAR in the Spring of 2019. From demi-couture to ready-to-wear, Nikeen’s designs are highly personal and infused with his own minimal aesthetic.

Little L loves

We can’t get enough of Nikeen Asar’s polka dot Calypso dress.